Clothing sizes guide: how to pick your size when buying online

The top reason online clothes don't fit is relying on the letter size alone. An M in one brand can equal an L in another, especially between Asian and European labels. The fix is to measure in cm and compare to a piece you already own.

How to measure yourself

• Bust/chest: wrap the tape around the widest point, keeping it level.
• Waist: measure around the narrowest point, roughly above the navel.
• Hips: around the widest point of the hips.
• Length: for dresses and abayas, from the shoulder to the length you want.
• Inseam (trousers): from the upper inner thigh to the ankle.

Compare before buying

Instead of guessing your size, take a piece that fits you perfectly, measure it, then ask the seller for the listed item's measurements in cm and compare. A 1–2 cm difference is fine; a bigger gap means the wrong size.

Rough adult size chart

• S ≈ chest 88–92 cm / EU 36–38
• M ≈ chest 96–100 cm / EU 40–42
• L ≈ chest 104–108 cm / EU 44–46
• XL ≈ chest 112–116 cm / EU 48–50

For kids, go by age in years (2–14) or height in cm; for newborns, by age in months (0–24). When in doubt, always ask for the item's measurements — a serious seller won't mind.