Photographing your listing and writing a description that sells

In a list full of ads, the first photo decides whether a buyer clicks at all. The description decides whether they message you.

Photos: simple rules, big difference

• Shoot in natural daylight; avoid yellow indoor lighting at night.
• Use a clean, simple background, a plain wall is enough.
• Make the first photo show the whole product, clearly framed.
• Include photos of every side, including any flaw.
• Shoot landscape for furniture and cars, portrait for small devices.

Photographing a flaw clearly is not a weakness, it is what makes buyers trust the rest of your photos and prevents arguments at handover.

The title

Write a title containing what buyers actually search for: product type, brand, model, and one distinguishing feature. Avoid filler like "hot deal" or rows of exclamation marks, they add nothing to search results.

The description

Answer the questions you will be asked anyway: how long you used it, why you are selling, overall condition, warranty or accessories, and whether the price is negotiable. Every pre-answered question saves you an entire conversation.

• Use short sentences on separate lines instead of one long paragraph.
• State your city and approximate district to make meeting easier.
• Mention your preferred contact method.

Refresh your listing

A listing that is never updated slowly sinks down the list. If a while passes with no interest, review the price first, then refresh, usually the problem is the price, not the photos.